If your nonprofit is applying for Google Ad Grants, your website matters more than you think.

Google doesn’t just look at your mission — they review your entire site for transparency, trust, and user experience.

Here’s what Google expects to see on your website (especially your About Us page):
This might seem redundant to your home page. But, It is important to repeat this information on the About or About-Us page that you define to Google.

✅ Clear Mission Statement
Explain who you serve, what you do, and the impact you make. Be specific.

✅ Detailed Programs & Services
Each program should have its own page explaining how it works and who it benefits.

✅ Transparent Leadership Information
List board members and leadership team. Real names. Real people.

✅ Financial Transparency
Include annual reports, impact reports, or financial summaries when possible.

✅ Contact Information
A physical address and working contact method (not just a form).

✅ Nonprofit Identification
Google requires your official EIN (Employer Identification Number). Make sure it matches your registered nonprofit name with the IRS. Many firms validate off of the data registered with the IRS. Including us!

✅ Original, Substantial Content
At least several strong pages of content. No thin or placeholder pages.

✅ Secure Website (HTTPS)
An SSL certificate is required.

✅ No Commercial Activity Conflicts
If you sell products or services, it must clearly support your nonprofit mission.

Google wants to fund credible, transparent organizations — not vague websites with a donation button and two paragraphs.

Before applying, audit your site like a grant reviewer would.

Need help preparing your nonprofit for approval? We’d be happy to share a checklist or Review your site for details.

#Nonprofits #GoogleAdGrants #DigitalMarketing #NonprofitMarketing